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Case Study:
The iTrain Studio

The iTrain Studio is a fitness center located in Lancaster Pennsylvania. It was founded in 2014 after an inspiring journey by its founder, Wayne Mutata.

Wayne partnered with us to bring in more customers through organic search rankings (SEO)

We went straight to work

1. The Challenge
Wayne and his team wanted more people to sign up for a gym membership at iTrain as well as sign up for personal training by him or one of his team members.

They had been having success with word of mouth and simple facebook ads but they wanted to “kick it up a notch” and get more people through the door by utilizing our organic growth formula for local businesses.

2. Our Solution
We started off by doing intensive local industry and competitor research.

We followed that up by finding the absolute best search terms to rank for to solve Waynes and his team’s challenge.

Very soon after we implemented our local organic growth formula we they started to see it’s effect.

Due to client confidentiality, we never show the exact search terms we are working on for our clients.
3. Refining and Improving Initial Results
Wayne and his team soon noticed a drastic increase in website visits from search engines, many of those visits turned into gym members and some into personal trainees.
Due to client confidentiality, we never show the exact search terms we are working on for our clients.
4. Final Results
We ended up increasing iTrain’s website visits by more than 400% and ranking Wayne’s website in position 1-10 (first page of search results) for over 15 search terms after initially targeting 5 core search terms.
Due to client confidentiality, we never show the exact search terms we are working on for our clients.

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