SEO and Digital Marketing Services – Arete Media https://aretemedia.io Creative Solutions for Businesses of the Future Mon, 09 Dec 2019 09:27:45 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.8 https://aretemedia.io/wp-content/uploads/2019/06/cropped-Favicon-32x32.png SEO and Digital Marketing Services – Arete Media https://aretemedia.io 32 32 174739659 How to use Instagram to dominate your competition https://aretemedia.io/how-to-use-instagram-to-dominate-your-competition/ https://aretemedia.io/how-to-use-instagram-to-dominate-your-competition/#respond Mon, 09 Dec 2019 09:14:00 +0000 https://aretemedia.io/?p=528 The post How to use Instagram to dominate your competition appeared first on SEO and Digital Marketing Services - Arete Media.

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How to use Instagram to dominate your competition

Instagram is a huge social media platform that has grown from 400 million active users in 2014 to over 1 billion active users in 2019. Over half of Instagram’s active users are under the age of 34. Being successful on Instagram is imperative for your business if your target market includes people younger than 34. You need to stand out and be personal to be successful on Instagram. Below are some great takeaways to not only be unique but appeal to your customers in a way that gives you a leg up on the competition.

  • The fastest way to gain organic followers for your Instagram feed is to engage with other people and brands in your industry. Search for relevant hashtags (#), like and comment on the 10 most recent posts and engage in the community.
    Do this every single day for 3-4 months and you’ll see your follower count increase substantially.

 

  • Showcase what you do in a unique way – No matter what niche your business is in, you can make a fun, creative way to show it off. When it comes time for your consumer to need whatever you do, your creativity will stick with them. A good strategy to stand out is to be as personal as possible. Put yourself on camera and talk to your audience, the worst thing you can do is being too robotic or corporate on your Instagram feed

 

  • Show your customers off – This is a win-win. With their approval, make them feel like a celebrity. Not only does this give you content and the appearance of over the top customer service, but it also creates customer loyalty.

 

  • Go behind the scenes – People love to know how things are made, how they are done, or what goes into a process. Give your audience an in-depth look into things they don’t see every day. For example, if you run a restaurant, take a video of your chef preparing a meal, or if you run a carpet cleaning business, take before and after videos, etc.

Those were a few tips on how to gain more Instagram followers and then using your Instagram to generate more business and dominate your competitors.

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How Being Inefficient Creates Customer Loyalty https://aretemedia.io/how-being-inefficient-creates/ https://aretemedia.io/how-being-inefficient-creates/#respond Sun, 08 Dec 2019 00:57:34 +0000 https://aretemedia.io/?p=510 The post How Being Inefficient Creates Customer Loyalty appeared first on SEO and Digital Marketing Services - Arete Media.

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How Being Inefficient Creates Customer Loyalty

In a world where everything is becoming automated, one thing hasn’t changed: The desire for human interaction. People want to interact with real people and create genuine relationships. While your competitor is automating everything, here are some easy ideas to create lasting customer loyalty

 

  • Create engaging, value packed information that BENEFITS the follower/viewer. Too many times businesses create content with ONLY the end goal of selling their product/service. This is not an effective way to grow a community of engaged followers around your business.

 

  • RESPONDING to their comments on Facebook/Google/etc. This also includes responding to both positive and negative reviews online. Rewarding customers who refer friends. This could be in the form of setting up a referral system, coupons to your business, and a number of other things!

 

  • Creating content that is RELEVANT and speaks to the problem that you are solving with your business. How are you improving the one viewers life with your product & service.

 

  • Hand written notes – When running a brick and mortar business you interact with customers constantly. You get to know them, and oftentimes get great insight into their life. Did a loved one just get sick? Try a hand written get well card. Big race coming up? How about a good luck card. When it comes time for them to need whatever service you provide, they’ll remember you.

 

  • Over the top customer service – When a customer walks in, do they feel like they just won the lottery? Well that’s how they should feel. Greeting them with a big smile and a genuine interest in them will go much further than you may think.

 

  • Providing extra perks – I like to call this one value stacking. Often times, a customer will be close, but need something to put them over the edge. Throwing in an extra bonus (whatever that may be for your business) often times does the trick. But even better than that, next time they need whatever you do – I promise they will remember.

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Staying in Business for the Next Generation https://aretemedia.io/staying-in-business/ https://aretemedia.io/staying-in-business/#respond Fri, 08 Nov 2019 00:20:39 +0000 https://aretemedia.io/?p=492 The post Staying in Business for the Next Generation appeared first on SEO and Digital Marketing Services - Arete Media.

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Want to Stay in Business for the Next 30 Years? 


Business is hard enough as it is, and navigating the millennial generation might be even harder. However, to stay in business you HAVE to figure out how to appeal to this younger market. They are the future of your business. You can implement these steps right away to start driving business from this complex market.

 

    1. Use eye catching graphics – Millennials are the most visual generation ever. You need something to catch their attention.
    2. Quality content – All the eye catching graphics in the world won’t matter if your post is boring. Find ways to relate to them through story telling or relatable content.

    3. Video – Even better than graphics is video, but find the balance. As a visual generation you’ll want to keep them interesting, entertaining and most importantly for your business – informative.

    4. Keep it short– The average reported attention span of millennials is 12 seconds, so if you are lucky enough to grab their attention, you might not have it for long. Grab their attention, entertain, inform and keep it short and sweet!

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