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How to use Instagram to dominate your competition

Instagram is a huge social media platform that has grown from 400 million active users in 2014 to over 1 billion active users in 2019. Over half of Instagram’s active users are under the age of 34. Being successful on Instagram is imperative for your business if your target market includes people younger than 34. You need to stand out and be personal to be successful on Instagram. Below are some great takeaways to not only be unique but appeal to your customers in a way that gives you a leg up on the competition.

  • The fastest way to gain organic followers for your Instagram feed is to engage with other people and brands in your industry. Search for relevant hashtags (#), like and comment on the 10 most recent posts and engage in the community.
    Do this every single day for 3-4 months and you’ll see your follower count increase substantially.


  • Showcase what you do in a unique way – No matter what niche your business is in, you can make a fun, creative way to show it off. When it comes time for your consumer to need whatever you do, your creativity will stick with them. A good strategy to stand out is to be as personal as possible. Put yourself on camera and talk to your audience, the worst thing you can do is being too robotic or corporate on your Instagram feed


  • Show your customers off – This is a win-win. With their approval, make them feel like a celebrity. Not only does this give you content and the appearance of over the top customer service, but it also creates customer loyalty.


  • Go behind the scenes – People love to know how things are made, how they are done, or what goes into a process. Give your audience an in-depth look into things they don’t see every day. For example, if you run a restaurant, take a video of your chef preparing a meal, or if you run a carpet cleaning business, take before and after videos, etc.

Those were a few tips on how to gain more Instagram followers and then using your Instagram to generate more business and dominate your competitors.